It is the first advertising company to reach a major settlement over the toll of opioids in the U.S.
It faced a lawsuit in at least Massachusetts but settled with most states before they made court claims against it.
James' office said the materials played up the abuse-deterrent properties of OxyContin and promoted increasing patients' doses.
As part of the settlement, Publicis agreed to release internal documents detailing its work for Purdue and other companies that made opioids.
The first began after OxyContin hit the market in 1996 and was linked mostly to prescription opioids, many of them generics.
Persons:
Letitia James, Publicis, James, Bob Ferguson, Rosetta, ” Publicis, Sackler, OxyContin
Organizations:
Publicis, Publicis Groupe, New York, Purdue Pharma, Washington, Purdue, State Pharmacy, U.S, Supreme
Locations:
Paris, U.S, Massachusetts, Connecticut